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Miami's Image in the World
A film crew shooting on Lincoln Road, Miami Beach.
Stories

Miami's Image in the World

How the world learned to picture Miami, and what the picture missed.

The world pictures Miami in neon: pastels and palm trees, speedboats and nightclubs, the South Beach postcard. Television built it, Miami Vice in the 1980s, music videos polished it, and social media broadcasts it daily. The image is real, and it is incomplete.

We love the postcard and we live behind it: this article is about both.

How the image was built

Miami Vice (1984–89) did more for the city's global image than any campaign: two detectives, a Ferrari, and a pastel-noir city that looked like the future. Fashion shoots, films and music videos stacked the iconography, Deco hotels, neon, the beach at golden hour.

Then came the second image: Art Basel, the murals, the museums, Miami as cultural capital. The city now exports two postcards, and plays both roles.

What the picture misses

The postcard misses the ventanitas, the kompa parties, the sailors, the colmados: the working, worshipping, domino-playing city behind the neon. It misses that Miami is the most Latin major city in America, and that its culture is made at street level.

The image is the invitation; the city is the party. We recommend accepting the invitation and staying for the party.

The vibe

Living inside a postcard is strange and wonderful: the light really is that gold, the water really is that blue, and then you turn the corner into the real city, which is better. Miami natives navigate both Miamis daily, and love them both.

Our wiki exists to show the second Miami to the people who came for the first.

What to experience

The South Beach postcard at golden hour: then Little Havana, Wynwood, Little Haiti for the city behind it. How Miami Was Made explains how the picture got painted.

See also

Categories: Stories

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